Internet Business Idea | PatchesGiant.com

Category: eCommerce Ideas
Internet Idea: PatchesGiant.com
Domain Idea: http://www.patchesgiant.com
Description:

How would PatchesGiant.com be Built & Marketed?

After having great success with Wholesale Keychain we started looking into other similar markets. Markets that have low cost of inventory, large selection, and little or no competition. With good Search Engine Friendly eCommerce Software ranking for keywords such as "keychains" or "patches" is not too far out of reach.


We found a manufacturer of licensed patches; same supplier that sells to retail stores such as Hot Topic & Spencer's. Although these retail stores only carry 30-40 patches they carry 1,600 different licensed patches. Their licenses are unique and range from Disney to Rock Bands. Scarface, Snow White, Little Mermaid, Alice in Wonderland, Dumbo, Iron Man, The Incredibles, 7-Up, The Punisher, Lion King, 101 Dalmations, Jackass, Pinocchio, Pirates of the Caribbean, Cars - Disney, Cheech and Chong, Three Stooges, The Simpsons, Toy Story, Beavis and Butthead, West Coast Choppers, Disney, Narnia, Peter Pan, Lord of the Rings, Speed Racer, Sleeping Beauty, Beauty and the Beast, X-Men, Ren and Stimpy, SpongeBob SquarePants, Finding Nemo, James Dean, Spiderman. Hannah Montana, Pimp My Ride, Aladdin, A & W, Betty Boop, Ghost Rider, Star Wars, Fight Club, Elvis Presley, I Love Lucy, Marilyn Monroe, Napoleon Dynamite, Dr. Pepper, Donald Duck, Family Guy. Mickey & Friends, and many more.


The goal would to become #1 for the keyword "patches" by using a search engine friendly commerce website design. The company carrys around 200-300 different licenses so the initial goal would to become #1 for each sub-category; 'Grateful dead patches, Simpson's Patches, Spiderman Patches, etc...

Views: 0
Idea added: Jun 25, 2008
Website Software
Internet Marketing

Becoming #1 for Grateful dead patches, Simpson's Patches, Spiderman Patches, etc... will not be difficult. There is little competition and with a search engine friendly commerce website design & a 6 month internet marketing campaign you should be on the first page of Google, Yahoo, and MSN for all your sub-categories.



Easy Link Building Campaign
How to Rank #1

For promoting our Digital Photo Keychains (for WholesaleKeychain.com) we contacted Tech & Gadget Blogs saying, "Can we send your blog a Free Digital Photo Keychain?" We obviously received a warm response and found around 30-40 high trafficked blogs to write reviews about our digital photo keychains; drastically increasing our back links and our search engine rankings for 'Digital Photo Keychains.' We suggest you do the same for PatchesGiant.com


Would you pay $10 for a permanent link? YES, you would pay $10 for a permanent link especially when it is coming from a website that relates to the product you are selling. So to rank #1 for "Spiderman Patches" just contact movie blogs, spiderman blogs, and other sites that write about that subject. Ask them, "Can I send you 5 Free Spiderman Patches." In the e-mail make sure you tell them you want to send the the free patches for them to review your product and write a blog / article post about your company; worked pretty well for WholesaleKeychain.com.


Now what will really make the business successful is buying a Stamp Printing Machine and also offering custom stamps. But that that will be expensive and if you are like us at WebBizIdeas.com we don't like operating/doing the busy work of an internet business...we like to focus on what we do best (web design & internet marketing) and outsource any other work to people who are more qualified than us.


Possible Partner

OnlyPatches.com might be a possible partner in this business venture. They offer very affordable patch printing and also do low quantities. The key to success is offering the ability to print just 1 patch to consumers. Threadless.com does this for t-shirts and makes $30,000,000 a year with a 30% profit margin. If you are able to partner with a company (or do it yourself) that can print 1 patch or 1,000 patches for customers you will find great success


So once your #1 for all sub-categories of patches, #1 for patches, and can print 1 custom patch at a time it is time to invest in a Personalized eCommerce Website Design. This same software helped VistaPrint.com increase sales from $90 million in 2005 to over $250 million in 2007. Giving the customers the ability to upload a logo, see how it would look printed on a patch, and then ordering it will help sales tremendously.


Community Website Design

You will also want to spend the money on building in an online community. Not just a community that can talk to one another but a community that can upload their own images and sell them on patches. You will want to research Threadless.com & CafePress.com and see how opening up their eCommerce store to members has dramatically increased sales.

Estimated Capital Needed
Rating
Number of Ratings: 1
Rating
Comments 0
Comments
Comment Author:
Author Email:
Leave Comment
Idea Rank:
captcha
Bookmark this page or Subscribe to RSS Feed
Digg Google Linkarena Del.icio.us Netvouz Blinklist Yahoo Smarking Spurl Blogmarks Newsvine Slashdot Simpy Technorati
Subscribe to WebBizIdeas Feed